JWT Australia & New Zealand

• JWT Sydney
• JWT Melbourne
• JWT Auckland

MARK ADDY Creative Director Digital, New Zealand

WHAT DOES HE BELIEVE?
Content is still king. Media convergence has already happened and the consumer is wiser than we think.
We are a people business and digital is not a silo.

WHO HAS HE WORKED WITH?
I've had the pleasure of working with many blue chip clients both here in NZ and abroad since the early ninetees, back when Flash was called Futuresplash and HyperCard wasn't a piece of hardware.
These include strategic executions and design for IBM, Nokia, Air New Zealand, Vodafone, Snickers, Mini, BMW, Pepsi, V-Energy drink, Telecom, Ford and HSBC Bank.
Prior to JWT I helped set up Colenso BBDO Interactive and before that I was at Saatchi and Saatchi.

WHO INSPIRES HIM?
Stefan Sagmeister, for blurring the lines between art, communication and design.
He also managed to sell Tourism Scotland the "everybody always thinks they are right" giant white monkeys installation. They created mass controversy and solved the brief at the same time, in an unexpected way.

Jonathan Ive, Apple's senior vice president of design for turning the computer industry on its head through revolutionary product design.