JWT Australia & New Zealand

• JWT Sydney
• JWT Melbourne
• JWT Auckland

RICHARD MUNTZ Executive Creative Director, Melbourne

WHAT DOES HE BELIEVE?
Everyone, products and brands included, have a couple of words that appear after their name. For people, as it is with products and brands, this is their reputation or whether they live up to what they claim to be or do.

Crudely put, everyone and everything has a tagline. This “tagline” is written not by copywriters but by others, friends, business associates, customers and clients. When the name of a person is placed in question, a defamation suit is not far behind. When a product or brand’s “tagline” falters, a sharp dip in sales is usually the result. We must monitor, protect and shape this “tagline” for it is everyone’s and everything’s most prized possession.

WHO HAS HE WORKED WITH?
Fosters Australia, nab, Australian Defense Force, Coles, Cadbury Schweppes, Australian Tourist Commission, Roache, General Mills, Bristol-Myers Squibb, Cricket Australia, AFL, Austereo.

WHERE HAS HE WORKED?
I started life at Panel Kerr Forster (as a management consultant), then worked at PPR as a journalist, next Lintas, my first job as a copywriter was at George Patterson , then Leo Burnett Sydney and Melbourne, this followed Y&R, D’Arcy, Y&R, George Patterson, then with the merged entity George Patterson Y&R.

WHO INSPIRES HIM?
Orson Welles, Steve Jobs and Walt Disney.