JWT Australia & New Zealand

• JWT Sydney
• JWT Melbourne
• JWT Auckland

ASHADI HOPPER National Creative Director - Digital & Direct

WHAT DOES HE BELIEVE?
Ideas that create a dialogue between brands & consumers are fundamental to success in digital media

More than ever, we need to create ideas that stimulate conversations and get our audience involved and participating. Constant dialogue is now the norm for consumers who are willing participants in a real-time world. They are no longer content with simply being informed, they now want to be involved - and increasingly in control.

I believe that brands must embrace ideas that go beyond advertising lead solutions and become lasting projects consumers want to invest their time in hours not seconds with

WHO HAS HE WORKED WITH?
Over the past 9 years I’ve lead a diverse range of brands into the digital space including Nike, Coca-Cola, Tooheys, Nestle, Telstra, HSBC, Vodafone, Johnnie Walker, Hewlett Packard & Kellogg. Many of these brands produced award-winning work with over 20 creative and effectiveness awards to date

WHERE HAS HE WORKED?
I started out in the design industry working at Melbourne firm Igloo Design and while there developed an interest in new media. This interest led me to Hyro.com a pioneer in web design and my relocation to Sydney. In 2005, I joined JWT Sydney to launch the local office of it’s fledgling direct & digital division, RMG Connect, which has since transitioned to a fully integrated offering

WHO INSPIRES HIM?
Jim Henson - a storyteller who’s imagination and talent has continued to entertain generations of children & adults by reinventing the art of puppetry for modern media