WE ARE COMMUNICATION PIONEERS
At JWT we like to pioneer:
- The first full service advertising agency
- The first to use copy and layout
- The first to create television advertising
- The first to offer women careers in advertising
- The first to develop the planning discipline
- The first to build an international network
- The first to produce branded content
- The first to create "brand journalism”
12 SECOND PHILOSOPHY:
We create ideas that people want to spend time with.
We think time is something you have to earn.
Ideas that earn people’s time are those that are simple and rewarding. The more time spent with ideas, the more valuable the communication becomes. Time spent with an idea directly correlates with brand bonding and market share.
WHAT DO WE DO?
We create ideas that people want to spend time with.
This is the singular aim of everyone who walks through the doors of JWT every morning.
WHAT DO WE BELIEVE?
People’s time is something you have to earn. The average Australian or New Zealander lives for just 714,429 hours. And nobody wants to waste them.
In today’s message rich, consumer controlled world that means screening out anything that doesn’t merit their time. If you bore people they’ll rarely tell you - they’ll simply find something else to do with their time. Frankly, it’s naive to expect people’s attention on a plate – you have to earn it.
It’s a value exchange. A person gives you their attention, i.e. their time, in return you reward them. Ideas, therefore, must provoke deep, rich and valuable involvement.
Importantly, time spent with an idea directly correlates with brand bonding, which in turn correlates to market share.